OUR TEAM

We Are Wise Owl

Together Everyone Achieves More

We like to teach our children that Together Everyone Achieves More. And that TEAM acronym extends to our amazing Principals, teachers, support staff, governors and trustees who work tirelessly to make the Wise Owl ambitions a reality.

CEO

  • Passionate about innovation, aspiration and wellbeing, Sophie has been a trailblazer in the field of character education throughout her career. Spearheading a groundbreaking new curriculum focused on character and hands-on learning which has transformed our own academies, with hundreds of schools adopting our R.E.S.P.E.C.T. work across the country.

    A firm believer in inclusion, Sophie oversaw the creation of our Team Up unit for children that would otherwise be excluded and more recently launched our Wise Owl Wellbeing scheme to look after the Mind, Body and Soul of pupils and staff.

    And that is just the start of her aspirations for our pupils, families and staff.

    Graduating with a degree in Business from Manchester University, Sophie was appointed Head Designate of her first school within five years of starting as an NQT. Nominated for a national teaching award in 2008 for innovative approaches in school, she has big ambitions for Wise Owl and how it can help improve life chances of children both within our Trust and nationally.

    When Sophie joined the Trust in 2013 as Principal of Seymour Road the school was in Special Measures. Within 18 months she had overseen a transformation that led to the school being judged Good with Outstanding Early Years.

    A promotion to Executive Principal in 2016 coincided with our third school, Old Hall Drive, joining the Trust. Having previously been in Special Measures three times and judged Required Improvement, it adopted the Wise Owl ethos and was judged Good by 2019.

    “What’s the secret?” says Sophie. “I think it is our ethos, a shared vision at every level. Not just ‘Blue Sky’ thinking. I mean a clear vision of what good teaching looks like on the ground. Not just saying our motto Together Everyone Achieves More but really believing it.

    “For me it’s about raising high expectations. We are preparing our children to make the right choices beyond the school gates.

    “It is our dream to change the lives of not only our children, but of the families of our children, and our whole Wise Owl Trust family.”

Principals

  • “I want every child to be the best version of themselves that they can be and I want us to help them achieve that vision.”

    There have been many impressive transformations at Old Hall Drive Academy. But the one Principal Hayley Brooker is most proud of is the fact that wherever you walk in school you can hear the sound of children’s laughter.

    “I want the children to come in to a building that’s really warm and friendly and exciting,” she explains. “Somewhere that makes them want to come through the door and learn every day. Visitors always comment on how excited the children are to come up and tell you about their day.”

    Hayley was appointed Principal of Old Hall Drive in 2016, shortly after the Academy joined Wise Owl. Since then, she says, there has been a complete turnaround in every aspect of school life, from behaviour to achievement.

    “There was quite a period of change when we joined Wise Owl Trust,” she explains. “They were in the middle of implementing the R.E.S.P.E.C.T. curriculum so we just jumped right in.

    “Prior to joining, we had always been graded as Requires Improvement. Attendance and perceptions of learning were a struggle. But we have seen such a positive change.”

    Now graded Good by Ofsted, Hayley credits the character-led Wise Owl curriculum with much of the transformation by focusing on key life skills.

    “Our children really do need to learn character traits such as resilience. Now our school is bright, fun, engaging, friendly and welcoming.”

    And nobody could be more proud than Hayley, who joined Old Hall Drive as an NQT in 1998 and has been committed to the pupils there ever since.

    “It’s been a long journey but we have seen the school really rise through the ranks and I think that’s because of everyone in the team pulling together. But also it’s down to the hard work of our pupils. I do believe they are our superstars.”

  • “What we teach our pupils is not just about the here and now, it’s about life and beyond.”

    The transformation in pupil behaviour with the Wise Owl R.E.S.P.E.C.T. curriculum has been nothing short of 360 degrees at Briscoe Lane, according to Principal Claire Hall.

    “Behaviour has completely turned around,” she explains. “R.E.S.P.E.C.T. underpins everything we do. And our children really understand what those key values – Resilience, Empathy, Self-Awareness, Positivity, Excellence, Communication and Teamwork – are. Not just in a lesson, they can really talk about them.

    “We know that our children will face challenges when they leave primary school and we want to make sure we prepare them for all those challenges not just in high school but in life. For me it’s about building resilience.”

    Joining Briscoe Lane as Principal in 2017, Claire was no stranger to the Wise Owl family, having previously worked as acting deputy head at Old Hall Drive where she started her teaching career in 2008. And, she says, it is the Trust’s family ethos that is the secret of its success.

    “For me as a Head it’s great to know I’ve got the other Heads and Sophie on the end of the phone,” she says. “We are a real community school as well and my hope is we really engage the parents in the school as well.”

    And it’s not just the pupils Claire pushes to do their best “As a Head I’m always looking at ways I can improve,” she says. “But I’m told we have a really lovely feel here in the school now and I’m just so proud because that shows what a strong team we have here, working through any challenges together.”

  • “R.E.S.P.E.C.T. is the DNA that runs through the school – and the whole Trust.”

    From the moment Debbie stepped through the doors of Seymour Road she says she knew it was the right school for her.

    Having already undergone an amazing transformation under the leadership of Sophie Murfin – going from Special Measures to Good with Outstanding Early Years within 18 months of her taking over back in 2013 – the school ticked all the boxes Debbie was looking for in her first headship role.

    “I could just feel it on my first ever visit,” she says. “It was really obvious everything was on the same agenda and had the same values as me.”

    “The whole school has been on a huge journey in the past six or seven years and everyone I show round now says what a vibrant and friendly place it is.”

    “This is my first Principal role and I love it, I really enjoy it,” she says. “Of course it is challenging but I love being part of a Trust, we are a really close team. As Heads we run things past each other all the time and we have Sophie who is a really great source of support.”

    While the school has been ranked above the national average for academic results, Debbie says she is just as pleased with the personal development she has seen in the children.

    “We have really carefully planned projects and interventions that has made a massive difference to our children’s self-esteem and confidence, those core personal skills that we really prize. I just think it’s a really exciting place to be. I’ve learned so much and there is such a lot of potential for the Trust to share what we have done on a wider scale.”

  • “By developing children’s character, we equip them with the tools they need to face future challenges with confidence and integrity."

    Having been part of the trust schools since 2012, Amy knew the impact that could be made at Peel Hall Primary. Starting her career as a Newly Qualified Teacher at Briscoe Lane and then at Seymour Road Academy where she served as Lead Assistant Principal, Amy has witnessed first-hand the remarkable transformation in pupil behaviour brought about by the Wise Owl R.E.S.P.E.C.T. curriculum. “The R.E.S.P.E.C.T. curriculum is the foundation of our approach, instilling in our children the essential values of Resilience, Empathy, Self-Awareness, Positivity, Excellence, Communication, and Teamwork. These values are not just taught in lessons but are deeply integrated into their everyday lives." 

    On visiting Peel Hall Primary, Amy was excited about the journey that it was embarking on.  “Having seen the transformation in other schools within the trust, I knew the difference we could make on the children’s lives at Peel Hall. We are embarking on an exciting new journey to develop, strengthen, and drive Peel Hall Primary Academy forward. Together, we will build on our successes, embrace innovative approaches, and create a vibrant learning environment where every child can thrive."

    As a new head, Amy deeply values the support and collaboration within the Wise Owl Trust. “The support from the CEO and my fellow heads is invaluable. We are a close-knit team, always ready to help each other,” she notes.

    Now at Peel Hall Primary, Amy is dedicated to creating a warm, friendly, and engaging environment. “I want our children to come to school excited to learn every day. For them to grow into resilient, compassionate individuals who are ready to excel in all aspects of life, both academically and personally."

  • Details coming soon.

Quote from Sophie Murfin

The Trust Team

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  • Kerry leads the HR, Governance, GDPR across schools within the Trust.

  • Rebecca is an experienced school leader and SENCo, having worked in both mainstream and specialist settings. She leads on SEN and Inclusion across the Trust.

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Quote from Jim Battle
Trust Board infographic

Governance structure

Trustees

  • Date of appointment: 15.02.2020
    Term of Office: 4 years

    Other Governance Roles: Chair of Salix Housing Association, Trustee of Clayton Hall, Trustee of Birch Community Centre, Trustee of People First Tameside

    Jim has extensive expertise in public and private sector contexts. Jim was deputy leader of Manchester City Council from 2004 until 2013 and the Deputy Police and Crime Commissioner for Greater Manchester Police from 2013-2017. Jim has a wide range of experience through his numerous volunteer roles. Jim has also sat on a number of interim executive boards to drive school standards.

    Areas of expertise: Governance, HR, Finance.

  • Date of appointment: 15.12.2020
    Term of Office: 4 years

    Harriet is a chartered accountant who works for a large firm and specialises in internal audit. In her day job, she works with a range of organisations across the public sector to help them ensure they have strong internal control processes to manage their day-to-day operations efficiently and to make sure public money is properly spent. She uses this experience to ensure that our Finance, Risk and Audit Committee is effective in holding the Executive leaders to account and to support the Board in demonstrating robust financial management.

    Areas of expertise: Governance, Finance, Risk Management.

  • Date of appointment: 9.12.2020
    Term of Office: 4 years

    Dr Rai Fayette is a senior practitioner educational psychologist who is passionate about accepting and celebrating diversity. He worked extensively with children and young people with SEND, predominantly those with autism aged 3-18, in schools prior to training to be an educational psychologist. Rai works extensively with Manchester's specialist learning and SEMH provisions, as well as the SAFE Taskforce and Alternative Provisions' Specialist Taskforce. He is also an academic and professional tutor/ lecturer at the University of Manchester and has published research papers on autism, transition to adulthood, and international SEND provisions. His current research interests are autism, youth justice, SEMH, child-centred multiagency work, and exam/ test anxiety.

    Areas of expertise: Education, standards, behaviour, well-being.

  • Date of appointment: 20.10.2020
    Term of Office: 4 years

    Kieran has a wide range of expertise as the CEO of both an education technology company, and a HR technology company based in Manchester. He also sits on the boards of two other companies in his capacity as a technology advisory, one digital marketing agency also based in Manchester, and one creative branding and website agency based in Liverpool.

    Areas of expertise: Education, IT, Finance, Corporate Governance, Raising Investment.

  • Date of appointment: 15.05.2023
    Term of Office: 4 years

    Other Governance Roles: Joint chair of the Skills Committee with pro manchester (a business development organisation promoting and supporting business in Greater Manchester ), as an ambassador for Antz UK (which drives sustainable business growth and social change), and supporting skills and mentorship – including through the Greater Manchester hub for the National Literacy Trust Charity.

    Alison is a solicitor specializing in Human Resources commercial disagreements. Aliison has a wealth of experience in the complexities of growth and supporting organizations through this period of change. Alison has received a number of personal awards for her work including- Inspiring Women of the Year- Business/Professional Category, Downtown Business Women of the Year, MEN Top 50 women in the North West, North West Power Women List, Woman of the Year National invitee and most recently has been listed in the Best Lawyers in the UK 2023 edition.

    Areas of expertise: Education, Legal, Human Resources, Growth, Change management.

  • Date of appointment: 9.12.2020
    Term of Office: 4 years

    Sophie is a Director of CPOMS, an online safeguarding platform. Sophie holds a wealth of experience not just having been a serving teacher but also having grown CPOMS to the largest online safeguarding platform in the UK. She is also in the process of becoming a Trustee for a Charitable Foundation which will focus on supporting charities that offer opportunities to vulnerable young people.

    Areas of expertise: Education, Safeguarding, Human Resources.

  • Date of appointment: 23.03.2023
    Term of Office: 4 years

    Emily is a manager in the IGH Finance Transformation team at KPMG, specialising in Higher Education working across a broad range of subject matters including:

    ● Transformation Projects

    ● Target Operating Model Design

    ● Data Analytics

    ● Financial Modelling

    ● Finance Strategy

    ● Process Optimisation


    Areas of expertise:
    Finance, Education, Project & Change Management and Strategy.

  • Date of appointment: 21.03.2024
    Term of Office: 4 years

    Danielle is a professor of custodial practice at Leeds Trinity University. Danielle has a wealth of experience to support our mission of supporting our children in school and beyond. Danielle is also a member of the British Psychological Society. Danielle brings insights into Trust around the importance of building a culture of belonging to enable our pupils to thrive throughout life.

    Areas of expertise: Education, Psychology, Behaviour, Culture.